Unlock the secrets of successful marketing with 'Data-First Marketing: How to Compete & Win in the Age of Analytics'. This comprehensive guide by acclaimed authors Miller and Lim presents a unique approach that combines data analytics with effective marketing strategies, making it essential for marketing professionals seeking to enhance their skills. Perfect for CMOs and marketing managers, the book offers insights into how to integrate data-driven decisions into your marketing campaigns.

The modern business landscape demands more from marketing teams, and this book addresses the urgent need for a data-driven approach. Explore how actual buyer behavior, social media targeting, and campaign metrics can transform your marketing efforts and propel your organization ahead of the competition. With a practical self-assessment tool, you can identify your marketing organization’s maturity level and discover tailored strategies to advance your capabilities.

Whether you're a seasoned marketer or an executive in the C-suite, this book is packed with invaluable knowledge that can help your organization thrive in the era of analytics. Dive into the Data-First Marketing Campaign Framework and acquire actionable insights to implement immediately in your marketing strategy.

Discover the power of data to improve customer engagement, drive business growth, and achieve outstanding results in your marketing initiatives.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119701217. Year: 2020. Publisher: John Wiley & Sons Inc (US). Pages: 256.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119701217
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 256


Description:


Supercharge your marketing strategy with data analytics


In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.


Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data “ from actual buyer behavior to targeting info on social media platforms to marketing™s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics.


Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation.


Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and t